With increasing competition in the SaaS industry, a high-converting landing page is crucial for attracting and retaining customers. Here are some best practices to make your SaaS landing page stand out.

  1. Understand User Needs Deeply
    As a SaaS provider, understanding user needs is the premise for designing an effective landing page. Reflect the challenges and problems users face, and how they hope to solve them with your product, on your landing page.

For instance, if you are designing a landing page for a customer success product named Cohere, the user feedback and insights gathered through multiple releases play a significant role in shaping the landing page design. Most customers use Cohere to:

  • Address customer concerns and queries.
  • Convert potential leads and assist with onboarding.
  • Monitor customer activity on their sites to understand interactions with interfaces.

With this data, you can segment the landing page to showcase features for these scenarios. Users can toggle between the cases to see how the product works in each situation.

  1. Achieve Objectives by Showcasing Value
    Every successful landing page should have a clearly defined objective. For SaaS providers, this is often to entice customers to sign up for a free trial, then decide whether to convert to a paid service. Slack’s landing page, for example, encourages new customers to register for a free trial, showcasing its applicability regardless of team size, project type, or involvement.

Slack’s landing page highlights the value it offers in various scenarios, starting with choosing team size, offering multiple relevant examples from similarly-sized companies, making it easy for users to see how their team could use it.

  1. Choose Your Hero Image Wisely
    You have only about 50 milliseconds to capture a user’s attention, so choosing what to display is critical. For SaaS products, the challenge is greater due to the lack of physical products. Showcasing product functionality, anticipating and answering user questions are musts.

Monday.com does an excellent job capturing the product value proposition by using screenshots to showcase the software’s uses and flexibility. Their hero image clearly conveys how the product helps users plan, track, and collaborate on various projects, an enticing visual that allows potential customers to quickly see how the product fits their needs.

Conclusion
Optimizing your SaaS landing page isn’t just about pretty design or compelling copy. It’s a thoughtful process that requires understanding your target audience, clearly showcasing the product’s value, and presenting this information in a user-friendly way. By following these best practices, you can increase conversion rates and bring more potential customers and clients to your SaaS business.

I hope this article has been helpful to you. If you would like to learn more about the latest UX/UI web design & app development skills, please feel free to contact us for further information.